This is because she believes there is an equation to being charismatic.Īccordingly to Olivia, the charisma equation is: HIGH WARMTH + HIGH POWER Instead she states that anyone can learn how to be charismatic. At the beginning of the book she states, “ Like it or not, charisma can make the world go round – it makes people want to do what you want them to do.” Now luckily she doesn’t state that charisma is important and then disappear. Olivia is passionate about the topic of charisma and for good reasons. Have you ever wished that you were more charismatic? Do you think you can learn how to be more charismatic? Well according to Olivia Fox Cabane you can learn how to be charismatic and she wants to teach you how to be more charismatic through her book The Charisma Myth: Master the Art of Personal Magnetism.
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